Academics · School of Business, Education & Social Sciences

Bachelor of Science

Sport Management

Turn your love of sports into a career on the business side of the game.

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  • DegreeB.S. in Sport Management
  • Credit hours121
  • ProgramSport Management
  • FormatOn campus
About the Program

The business behind the game.

The Bachelor of Science in Sport Management combines business fundamentals with sport marketing, finance, events, and governance.

  • Understand the economyLearn the economic principles behind sport organizations.
  • Solve real problemsAnalyze and solve challenges facing teams, leagues, and venues.
  • Get hands-onBuild practical skills through an internship and real projects.
  • Lead with ethicsStudy the ethical and legal issues shaping sport today.
What You’ll Study

Your courses at a glance.

The major

Built for future sport business leaders.

Marketing, finance, facilities, public relations, and intercollegiate governance. 42 credit hours in the major.

  • Sport Marketing and Promotions
  • Financing Sport
  • Sport Facility and Event Management
  • Public Relations in Sport
  • Intercollegiate Sport Governance and Law
See major requirements
  • ACT 231 Introduction to Financial Accounting
  • ACT 232 Managerial Accounting
  • BSM 200 Introduction to Sport Management
  • BSM 210 Foundations of Leisure
  • BSM 230 Financing Sport
  • BSM 235 Ethical Issues in Sport Management
  • BSM 342 Sport Marketing and Promotions
  • BSM 407 Sport Facility and Event Management
  • BSM 409 Public Relations in Sport
  • BSM 410 Intercollegiate Sport Governance and Law
  • BUS 475 Business Internship
  • BUS 499 Research Methods and Projects
  • ECO 201 Microeconomics
  • ECO 202 Macroeconomics

121 total credit hours. Full requirements and four-year plans are in the Academic Catalog.

Hands-On Learning

Learn it by doing it.

  • Senior yearBusiness internshipWork with a sport organization before you graduate.
  • MajorEvents & facilitiesLearn how venues and game days are planned and run.
  • MajorGovernance & lawStudy the rules that shape college sport.
  • Senior yearResearch & projectsComplete a capstone project.
Where It Can Lead

Careers Sport Management majors pursue.

Explore real career paths, with pay and job outlook from the U.S. Bureau of Labor Statistics.

Career information comes from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook. Some careers require graduate or professional degrees, certification, or licensure.

Faculty & Contact

Questions about Sport Management?

School of Business, Education & Social Sciences & faculty Master of Sport Management (online) Cost of attendance Grants & scholarships Academic Catalog All majors

Start your sport career at Allen.

Apply today, or visit and meet the Sport Management faculty.

Apply now →Plan a visit