Academics · Graduate & Seminary
Master of ScienceSport Management
Lead in the business of sports, fully online, so you can keep working while you learn.
- Credit hours36
- FormatFully online
- Plan of studyFour 9-credit terms
- GPA to apply2.7
Turn your passion for sport into leadership.
Rigorous coursework meets practical experience across sports marketing, event management, and organizational leadership.
- Lead organizationsManage teams, departments, and sport organizations.
- Market the gameSport marketing, media, and revenue strategy.
- Run the businessFinance, facilities, law, and ethics in sport.
- Get experienceAn internship and capstone, plus networking and industry partnerships.
Four terms. Twelve courses. One master’s.
The plan of study runs in four 9-credit terms across the fall and spring, three courses at a time.
- Term 1
Fall Term One
- BSM 550 Management of Sport Organizations
- BSM 551 Sport Facility and Operations
- BSM 552 Sport Marketing and Media
- Term 2
Fall Term Two
- BSM 553 Finance & Economics in Sport
- BSM 554 Sport and Society
- BSM 555 Sport Entrepreneurship and Innovation
- Term 3
Spring Term One
- BSM 556 International Sport Business
- BSM 557 Sports Law and Ethics
- BSM 558 Research Methods in Sport Management
- Term 4
Spring Term Two
- BSM 559 Sport Revenue Strategies and Analysis
- BSM 560 Sport Management Internship
- BSM 561 Sport Management Capstone
36 credit hours total. Following the plan of study, you can complete the degree in as little as one academic year. Talk with your advisor about a pace that fits your schedule.
Your application checklist.
- Completed online application
- Official bachelor’s transcripts from an accredited institution (and any graduate work)
- Minimum 2.7 GPA
- Personal statement
- Professional résumé or CV
- Two letters of recommendation
- $50 application fee
Policies, in plain English.
- Transfer up to 9 creditsGraduate courses with a B or higher, from a regionally accredited school, within the last seven years, that apply to your program.
- B or better in every courseA grade below B means repeating the course. Two below B leads to academic probation.
- Seven years to finishComplete all requirements within seven years, with a 3.0 overall GPA.
- Stay on trackGraduate Satisfactory Academic Progress requires a 2.80 GPA through 18 hours, then 3.00.
Requirements are from the graduate section of the Academic Catalog. Admissions can confirm current requirements.
Know the numbers before you start.
- Online tuition$500per credit hour, plus a $1,091 Resource & Technology Fee each semester
- Estimated online tuition$18,00036 credit hours × $500, before fees
- Study from anywhere100%online, so you can keep your job while you learn
- File the FAFSAGraduate students may qualify for federal aid. School code 003417.
- Use military benefitsGI Bill and veterans support at Allen.
- Ask your employerMany employers offer tuition assistance. Check with your HR office, then ask us about paperwork.
Estimates use the 2026–2027 published rates and don’t include fees, books, or aid. See the full cost of attendance, or confirm your costs with the Business Office.
Careers Sport Management graduates pursue.
Explore leadership roles, with pay and job outlook from the U.S. Bureau of Labor Statistics.
- MarketingMarketing managersPay & job outlook ↗
- CommunicationsPublic relations & fundraising managersPay & job outlook ↗
- EventsEvent plannersPay & job outlook ↗
- AthleticsCoaches & scoutsPay & job outlook ↗
- DevelopmentFundraisersPay & job outlook ↗
- LeadershipTop executivesPay & job outlook ↗
Career information comes from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook. Some roles require experience in addition to a degree.
Talk with us about Sport Management.
- Office of AdmissionsApplications, requirements & start dates(803) 376-5735admissions@allenuniversity.edu
- Dr. Eboni BrownChair, Sport Management(803) 376-8087ebbrown@allenuniversity.edu
Your next play starts here.
Apply online in minutes. Our team will walk you through the rest.

